this module was an advertisement. finally, working with some high resolution images. i also love sharpeis so that was a bonus. the company that this was done for was called Vivesse. its a plastic surgery place, i guess. The ad uses the sharpei with the main catch line "have a few wrinkles?" I had to cut out the dog and then i also found a new background that i thought was better because red velvet symbolizes beauty. or at least it looks cleaner to me. So i brought it into indesign and worked on it from there, added some kearning to some of the text, very slight, just to make it fit. did enough to make it work and not make it look so bunched. otherwise, thats about it. typeface is a custom face i found called swissmbt.

Three logos. All the same company. This module involved being contracted to make logos for a television company. Television as in this company only exists in a tv show. Mine was Duff Beer from The Simpsons. The only tweaks on this process was the facts behind the company. The main focuses I worked with were the Boston origin and the Stout Ale, which is a dark brew with a complex taste. So with the typeface I wanted to use an older style face. The face was actually called Birra Stout. A match made in heaven. The cloverleaf is because the origin is Irish

the text sizes on both may be a little larger than normal but that was to compensate for using an 8.5 x 11 page size vs a normal book size, which is probably a 6 x4 or something like that. for layout 1 i used a 12 point grid and centered everything before the text. i believe the faces used are tw cen mt regular for the headings and title. the body is franklin gothic book regular. and the first word is bolded.

layout 2 is a bit more abstract, i kinda liked the idea of going to side to side. so the chapter is on the right and the title and author on the left. the text is centered, didnt see why i would need to change that. there is a 15 point grid. and the faces are ms sans serif regular for the titles and header. and i again used franklin gothic book regular for the text. this also features a text wrap around a leaf.

both feature a drop cap "l" although if i was to redo these i would probably not do it on the second, or at least do it so large on the second.